The Associate Director – External Communications & PR is a critical leadership role in the marketing function, responsible for building the Incedo brand, promoting our CEO's brand, and sharing the Incedo story globally through a strong external communications and public relations lens. This role will drive Incedo's external visibility through media relations, CEO branding and reputation management, CEO communications, thought leadership, analyst relations, social media, corporate events, and impactful, coherent content and messaging. The ideal candidate will be a driven and engaged senior professional with a proven track record of building and leading brand and PR programs globally, including hands-on experience managing PR in the United States. The position will report into the Head of Marketing and will work closely with the CEO's office, HR team and marketing team.

Drive and execute the overall external communications and PR strategy to strengthen Incedo's brand visibility, particularly in the US. Build and manage relationships with media, journalists, analysts, influencers, and PR agencies across India and the US. Develop and execute CEO branding initiatives, including interviews, speaking engagements, bylines, and thought leadership campaigns. Manage the CEO's public reputation and handle crisis communications and reputation management. Develop and execute US-focused PR campaigns and media outreach strategies. Manage PR agencies, negotiate contracts, track deliverables, and measure ROI. Lead marketing and promotion for the CEO's books, including launches, media outreach, and events. Develop and execute social media and digital PR strategies. Create high-quality external content, including press releases, media kits, thought leadership articles, award submissions, and executive communications. Plan and execute corporate events, conferences, award ceremonies, and media briefings. Leverage AI tools for content creation, media monitoring, sentiment analysis, social listening, and PR analytics. Drive AI adoption within the communications team to improve efficiency and scalability. Track PR performance using AI-powered analytics and media intelligence platforms. Mentor and lead the communications team while managing budgets and maximizing ROI.

MBA in Marketing, Business, Communications, or a related discipline. 12–16 years of experience in B2B External Communications and Public Relations. Mandatory hands-on experience managing PR programs, media relationships, and press strategy in the United States. Strong expertise in: External Communications Public Relations Media Relations CEO Communications & Branding Reputation Management Crisis Communications Thought Leadership Analyst Relations Digital Marketing Social Media Content Marketing Corporate Events Working knowledge of AI tools for content generation, media monitoring, social listening, and PR analytics. Excellent writing, communication, strategic thinking, and analytical skills. Proven leadership and stakeholder management experience. Ability to manage multiple initiatives in a fast-paced environment. Strong collaboration and people management skills