About CoHire.com: CoHire.com is an Indian social recruiting and instant hiring platform founded by Manoj Madhavan Pillai. It helps recruiters, employers, and job seekers connect directly and hire faster through smart tools for screening, engagement, and collaboration. The platform supports contract staffing, freelance work, bench sales, and immediate joiner hiring, making recruitment faster, more resourceful, valuable, and affordable. Role Overview: We are looking for a Chief Marketing & Growth Officer (CMO / CGO) to lead CoHire’s brand, marketing, and growth initiatives. This is a hands-on leadership role for a marketing innovator who thrives in building traction from the ground up — crafting brand positioning, driving user acquisition, and scaling growth for a SaaS platform.
At this stage, the person will be responsible for building CoHire’s marketing engine from scratch, establishing brand visibility, and designing data-driven growth strategies to accelerate user adoption and revenue. 1. Develop and execute CoHire’s brand, marketing, and growth strategy across digital, social, and partnership channels. 2. Drive user acquisition, activation, engagement, and retention for both recruiters and job seekers. 3. Lead product-led growth (PLG) initiatives in collaboration with the product and tech teams. 4. Build CoHire’s brand identity and content presence across multiple platforms (social, website, PR, communities). 5. Design and manage performance marketing campaigns (SEO, SEM, paid ads, email, influencer, affiliate). 6. Use analytics and marketing automation tools to measure ROI and optimize performance. 7. Identify and execute strategic partnerships to accelerate reach and engagement. 8. Build and mentor a small, agile marketing and growth team as the company scales. 9. Work closely with the Founder and CTO to align marketing strategies with overall business goals.
Required Experience & Skills: 1. Proven experience in marketing and scaling SaaS or consumer-tech products (preferably in HRTech, job, or recruitment platforms). 2. Strong understanding of digital marketing, growth hacking, and data-driven campaigns. 3. Experience in user acquisition funnels, A/B testing, and conversion optimization. 4. Hands-on experience with tools like Google Ads, Analytics, HubSpot, LinkedIn Campaigns, etc. 5. Excellent storytelling, branding, and communication skills. 6. Entrepreneurial mindset - comfortable building from the ground up, testing fast, and iterating. Preferred Attributes: 1. Experience in early-stage startups or building brands from zero to scale. 2. Exposure to community-led growth, influencer marketing, and referral ecosystems. 3. Strong grasp of metrics-driven decision-making. 4. Collaborative spirit — ability to work closely with product, design, and engineering teams. What We Offer: 1. A leadership opportunity to build and lead CoHire’s growth strategy from the ground up. 2. Close collaboration with the Founder and CTO in shaping the brand and product journey. 3. Equity/ESOP opportunities for the right candidate. 4. A fast-paced, creative, and impact-driven work environment focused on innovation and results.
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